Build pages people can use, investigate information carefully, and keep online services working. Choose a guide by the task you want to complete.
Design and navigation
Website Navigation: Organize, Label, and Test
Identify visitor tasks, organize pages, test navigation, and turn observed difficulties into specific repairs.
RGB and Hex Colors: Conversion, Chart, and Contrast
Convert RGB and hex values, calculate opaque text contrast, and explore a copyable 216-color web-safe chart.
CSS Named Colors: A Modern Reference for the IE Color Table
Look up 148 CSS named colors with hex and RGB values, and interpret legacy Internet Explorer color labels.
Search and discovery
How to Evaluate an SEO Firm
Prepare an SEO brief, compare proposals, retain account control, and review delivered work against business outcomes.
How to Read Web Search Trends
Set up consistent search-trend comparisons, interpret relative interest, and connect observations to editorial decisions.
Evaluate Product and Enterprise Search
Build a query test set and evaluate relevance, filters, freshness, permissions, and operating requirements.
Search Engines: Choose a Tool and Improve Your Query
Use the search directory, choose a suitable search route, refine queries, and verify the underlying sources.
Commerce and publishing
Plan and Measure a Paid Search Pilot
Scope a paid-search pilot, verify conversions, calculate costs and contribution, and make a bounded next decision.
Yahoo Merchant Solutions: Legacy Store Migration Planning
Inventory a legacy Yahoo store, rehearse data imports, preserve URLs and services, and plan a verified cutover.
UK Website Content: Copyright and Permissions
Establish content permissions for a UK website, record licence conditions, and respond carefully to suspected copying.
Specialist and historical coverage
These older pages retain their historical material and may describe services or resources as they existed at the time.
- Lotus Notes and Domino links — Legacy administration and development resource collection.
- Google search-index milestone — Historical coverage of web, image, and newsgroup indexing.
- Macromedia Central — The 2003 online/offline application beta announcement.
- Macromedia–Adobe patent trial — A 2002 company account of the litigation.
- RealNames closure — The 2002 keyword-naming service shutdown announcement.
- Teoma search engine — Historical coverage of its interface and ranking approach.