Harbor Freight Tools has selected EasyAsk's e-commerce platform for integrated online search, navigation, merchandising and analytics. EasyAsk allows Harbor Freight's Internet customers to quickly and accurately find the tools and equipment they need, dramatically improving the online shopping experience.
By adding EasyAsk's industry-leading platform to its popular online retail site, Harbor Freights enables customers to intuitively search Harbor Freight's inventory of more than 7,000 items and to navigate through criteria, such as category, price range and manufacturer, to find exactly what they are looking for. With EasyAsk's innovative search technology, online shoppers can type in keywords or natural-language queries (e.g., "drill bits under $7") to retrieve precise results based upon their exact criteria.
"EasyAsk's search and navigation technology allows us to offer our online customers the same high quality shopping experience that's offered at Harbor Freight retail stores -- and a much larger selection of quality tools and equipment," said David Martel, Harbor Freight's vice president of marketing.
He continued, "Customer service plays a critical role in cultivating the strong customer loyalty that is extremely important to our business. EasyAsk enhances service to our online customers by providing them with intelligent search and navigation that essentially serves as a virtual sales assistant."
"Traditional bricks-and-mortar companies like Harbor Freight are taking a leadership position in e-commerce by selecting EasyAsk's next-generation search to improve their customers' shopping experience and to increase revenues," said Bob Alperin, CEO and president of EasyAsk. "With competitors just a click away, it's more important than ever to offer customers intuitive and precise search and navigation so they can find exactly what they want to buy quickly and easily."
EasyAsk provides intuitive and precise information access solutions that empower enterprise users to quickly find and retrieve critical business information. Powered by a unique linguistic capability, EasyAsk's Synchronized Search and Navigation platform accesses both structured and unstructured data, intelligently interpreting users' queries to find accurate and complete results with unprecedented efficiency.