Intel Corporation today announced the Intel Pentium 4 processor brand name for its new generation of desktop microprocessors (formerly code-named Willamette).
The new Pentium 4 name builds upon one of the world's most recognized brands to convey the most powerful personal computing experience. Scheduled to be introduced in the second half of 2000, the new Pentium 4 processor is based on revolutionary technology designed to maximize performance today and in the future, keeping consumers on the cutting edge of the Internet.
"Around the world, PC users associate the Pentium brand with the highest PC performance, compatibility and quality available," said Pam Pollace, vice president, Intel Sales and Marketing Group, and director, Worldwide Marketing Operations. "Computer users will be able to instantly recognize the Pentium 4 processor as Intel's newest high-performance microprocessor."
The Intel Pentium 4 processor logo will become part of the Intel Inside program, the largest co-op advertising program in the world.