“Kraft Foods” can refer to different businesses at different dates. For a shopping or recipe question, the useful destination is the current brand’s page for your country and exact product. Start with the package, then use the company history only as far as it helps identify the right source.
Three dates that explain the names
In October 2012, the former Kraft Foods Inc. became Mondelēz International while its North American grocery business was separated as Kraft Foods Group. The completion announcement explains that distinction. Kraft Foods Group and Heinz then completed their merger on July 2, 2015, forming Kraft Heinz.
A later separation plan announced in 2025 was paused in February 2026; the company’s second-quarter 2026 report continued to describe that pause. Read a restructuring announcement with its date and completion status. A planned transaction alone does not establish a new product contact.
Use a small brand map to start the search
The following are consumer-information routes checked October 2, 2026, rather than a complete worldwide ownership or licensing chart.
Swipe the table sideways, or focus it and use the arrow keys.
| Brand or question | Official route | Next check |
|---|---|---|
| Kraft Mac & Cheese, JELL-O or Cool Whip in the U.S. | Kraft Heinz U.S. brand directory | Choose the named brand, then the exact product and size. |
| Oreo | Mondelēz’s Oreo brand page | Follow the consumer route appropriate to your market. |
| An unfamiliar or imported package | The manufacturer or distributor named on that package | Match the country and contact information before relying on an overseas listing. |
A familiar logo may appear in several formats or markets. The company named on the actual package is particularly useful when you have a product question, because corporate history and local manufacturing or distribution arrangements answer different questions.
Match the exact package
- Record the full product name, flavor, net weight, count and country of purchase.
- Copy the UPC or GTIN beneath the barcode, keeping leading zeros. Add the lot and date codes if contacting the manufacturer.
- Open the current brand product page or the package’s own QR link. Match the name, size and identifier where supplied.
- Compare the ingredients, allergen statement, serving size and preparation directions with your package.
- If the two disagree, retain photographs of both versions and ask the manufacturer which applies to your lot.
The legacy Kraft Heinz SmartLabel landing page currently directs visitors to SmartLabel.org. A label’s QR code or a current brand product page can provide a more direct route to a specific item. Always check what product the destination identifies.
For example, a boxed pasta dinner, a microwave cup and a prepared deli dish are different products even when their names sound similar. Record whether a nutrition panel describes the dry contents or a serving prepared with added ingredients before making a comparison.
Use the product information in a recipe
Before shopping from an older branded recipe, identify the exact ingredient role: pasta, sauce, spread, topping or mix. Check whether the current package has the same quantity and preparation method. If a recipe calls for one package, copy its expected weight into your shopping note so a smaller package does not silently change the proportions.
When testing a substitution, change one ingredient and record the amount. Compare the texture and yield as well as flavor. Save the recipe URL and access date alongside the product name; a search-result snippet is an incomplete cooking record.
For a worked dry-versus-prepared food comparison, see reading macaroni and boxed-dinner labels. For one former Kraft-associated snack brand, see using Oreo cookies in desserts.