In 2008, Kellogg started adding antioxidants to Rice Krispies cereals. This is one way the company responded to parents indicating their desire for more positive nutrition in children's cereal. While science shows that these antioxidants help support the immune system, given the public attention on H1N1, in November 2009 the company decided to discontinue the immunity statements. The communication will be on pack for the next few months as packaging flows through store shelves. Kellog will, however, continue to provide the increased amounts of vitamins A, B, C and E (25% daily value) that the cereal offers.