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Industry organizations | publications | counters

Industry organizations
AAF (American Advertising Federation)
A unifying voice for advertising. The AAF combines the mutual interests of corporate advertisers, agencies, media companies, suppliers, and academia.

AMA (American Marketing Association)
A professional society of marketers consisting of more than 45,000 members in 92 countries, with 500 chapters throughout North America.

BMA (Business Marketing Association)
A not-for-profit international organization serving the professional and career-development needs of business-to-business marketers.

The leading industry consortium, dedicated to accelerating the growth of Internet commerce.

DMA (Direct Marketing Association)
The largest and oldest organization dedicated solely to the evolving practice of direct marketing.

Internet Advertising Bureau
The first association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet. The site contains information on IAB events, research, news, and membership.

Insights Association
A site providing access to the most current marketing information and resources for both researchers and consumers.

Advertising Age
The online version of the print publication, with daily updates.

Adweek Online
The online version of the print magazine; includes Brandweek and Mediaweek.

iWorld: Internet Advertising Report
Daily news briefings, a Week in Review column, and a database of articles about advertising from sister publication Web Week.