Bitpipe today launched ProductAlert, a new service that allows vendors to promote new products through Bitpipe's extensive network of partner sites. ProductAlert makes product brochures, press releases, data sheets, and spec sheets immediately available to an active targeted IT audience of opt-in IT buyers.
ProductAlert gives vendors the leverage they need to make their products known to the most interested audience, said Jay Habegger, CEO of Bitpipe, Inc. Users are able to find information on products relevant to them, while vendors receive the most accurate and useful sales leads.
The ProductAlert program includes:
- Targeted Opt-in Email: A targeted and focused e-mail promotion informs 2,000 opt-in IT professionals of the new product based on their own opt-in requests for information on specific products by topic and technology area of their choice (over 400 topics to choose from).
- Syndicated Promotion: Extensive promotion of new product information on the Bitpipe Network of over 80 leading IT and business sites (go to: www.bitpipe.com/partners for a full list of partner sites). Promotion also includes targeted new products on the "Featured Products" area throughout the Bitpipe Network as well as a highlighted listing on the "Product Library" pages on the Bitpipe Network together with a standard listing in all the Product Libraries.
- Lead Generation: The Business Card Program, Bitpipe's lead generation program, captures the contact information of those downloading vendor product content. Users register once and gain access to white papers, case studies, webcasts, and product information while the vendor collect leads.
- Response Analysis and Lead Tracking: Program includes in-depth traffic activity reports and access to Bitpipe's Interactive Lead Center, a real-time database where sales leads generated are made available for online access by the vendor. Through the Bitpipe Interactive Lead Center vendors build a searchable, real-time database of prospects, drill down on specific lead information, and assess performance of each of their content assets in the program.
According to a recent survey conducted by Bitpipe, approximately 96% of IT professionals use vendor product literature when confronted with a critical buying decision. Bitpipe has completed extensive research on the use of product literature by IT professionals in the buying process.
ProductAlert provides qualified IT buyers with the right information, at the right time when they are in active research mode, delivering active leads to the IT vendor.
Bitpipe syndicates in-depth information technology (IT) content including white papers, webcasts, case studies and product literature. Bitpipe distributes content from over 3,500 leading IT vendors and over 60 top analyst firms including IDC, Aberdeen Group, META Group, and Yankee Group via the Bitpipe Network. The Bitpipe Network reaches a qualified audience of technology buyers through agreements with InformationWeek, eWEEK, CIO Insight, Network Computing, PC Magazine, Forbes.com and over 70 other leading IT and business-related websites.