Predictive Media today announced that SmartNavigator, the company's TV navigation and recommendation system, has been certified by itaas as compatible with the Scientific-Atlanta Digital Broadband Delivery System (DBDS). itaas certification marks an important milestone for SmartNavigator, with Predictive slating the initial deployment of its cornerstone product in cable systems later this month.
SmartNavigator, the result of Predictive's innovative approach to solving the content explosion facing digital cable and satellite providers, is the first product of its kind to reach the market. The system's advanced intelligence-based, mathematical algorithms analyze details of past viewing history to "implicitly predict" what viewers will want to watch, negating the need for subscriber input. This, coupled with its patent pending Digital Silhouette Engine, creates likely inferred characterizations of aggregated household trends, which can in turn be used by cable and satellite operators to better understand the demographic composition, usage patterns, audience flow, and likely purchases of their subscriber base.
"We are pleased to bring our leading edge technology to market," said Peter Mondics, President and CEO or Predictive Media. "Partnering with itaas has quickly and efficiently allowed us to ensure that SmartNavigator works on the Scientific-Atlanta Explorer platform, an ideal platform for our products."
Deployment of SmartNavigator serves as a Phase-One option for Predictive Media affiliates who wish to sign up for the company's new Audience Analytics service. This new service provides cable and satellite operators with a wide array of subscriber and VOD acquisition reports, viewership flow and measurement characterizations, which extend beyond traditional linear programming and into new products like SVOD, VOD and DVR. With digital settop penetration increasing rapidly in many systems across the country, Predictive's large-scale sampling methodology is poised to produce the most comprehensive and accurate viewer measurement data the industry has seen to date.
itaas provides iTV services in the digital cable TV industry, serving MSOs, equipment manufacturers, application developers, OS/middleware providers, and content developers. itaas' end-to-end expertise with digital networks, from set-top clients to headend servers, help customers deploy innovative services, on accelerated schedules.
Predictive Media provides innovative, intelligence-based products and services for the cable and satellite industries that directly benefit subscribers as well as service providers. The company supplies technology, applications, and backend services that are compatible with current and future infrastructure requirements. In addition, the company provides important services and support to enable operators to manage their commercial deployments.