Omega Watches - Yenra

Anna Kournikova at Omega Stand

Anna Kournikova

With a Hollywood-style handprint, Anna Kournikova opens the Omega stand at the Miljonair Exhibition in Amsterdam, December 11, 2003, left Beno Lesser, President of Gassan Diamonds, right Steven Urquhart, President of Omega.

Before new Omega watches are launched, they through rigorous and well defined processes of design, technological development and quality control. The creation of a new watch starts with an internal brainstorming session based on a marketing brief which is translated into sketches, then industrial designs and ends with a first 3D prototype. Technological development goes hand in hand with the evolution of the design. Designers and engineers work very closely together when creating new Omega watches.