Yenra : 3G : Mobile Entertainment : WAP 2.0 services content management, central repository for data, and multimedia delivery across multiple devices

Mobile

MFORMA is using Crisp Wireless mLogic 3G Media to help deliver rich multimedia content to subscribers of new WAP 2.0 services soon to be launched by a leading U.S. wireless operator.

"Crisp Wireless's latest product is helping us meet our commitment to deliver our new suite of WAP 2.0 services to our customer on time as promised," said Matt Edelman, senior vice president of publishing for MFORMA.

"We are very pleased to be working with MFORMA and excited about the opportunity to deploy our technology as part of a major new rollout of mobile entertainment services," said Boris Fridman, CEO of Crisp Wireless.

mLogic 3G is a robust content management system and a central repository for data that can be rendered to both downloadable or executable applications and mobile websites/WAP-sites. mLogic 3G provides a powerful system for delivering content across multiple devices and helps MFORMA to quickly deliver full-featured multimedia applications to WAP 2.0 handsets.

The flexible content integration components of mLogic 3G, made it possible to integrate quickly with the various content sources involved in this rollout. The resulting mobile information services are continually up to date and easy to maintain.

MFORMA provides wireless entertainment content.

Crisp Mobile develops mobile applications and content management solutions.