In the last year, 50 million Americans have at least tried low carb diets such as Atkins and now it may be a lot easier to stay on those diets. Pure Foods Co-Executive Chefs Stephanie Goldfarb, who has worked for Halle Berry and Marcus Allen and Co- Executive Chef Marissa Mitchell who has worked for Quentin Tarantino and Cameron Crowe announced today a partner program wherein qualified individuals can become a partner in a Pure Foods Low Carb Cafe and own and operate their own location with an investment of $150,000.00. The duo has created a menu with over 20 low carb lunch and dinner items.
The cafe's signature dessert is a low carb brownie topped with Atkins low carb vanilla ice cream, Atkins low carb chocolate sauce and cool whip with 6 net carbs. Each menu item will list the number of net carbs. Pure Foods, LLC will roll this concept out in several cities this year while they expand their low carb markets. The cafes will serve only non-alcoholic low carb beverages. The expansion into low carb cafes comes at a time carb conscious consumers are cutting back on restaurant visits because they can't find low-carb meals they want.
"We are making it easier not to cheat," said Brad Saltzman, Co-Founder of Pure Foods, LLC who lost 25 pounds on the Atkins Diet.
Pure Foods is a privately held Beverly Hills based company with low carb retail stores in Santa Monica and Beverly Hills, California with 20 locations opening by mid 2005. In March 2004, the company will introduce a line of low carb desserts, low carb pizza crisps, low carb ice creams and a low carb BBQ to supermarkets and low carb retail stores nationally. The company rolled a line of gourmet low carb cheesecakes last month and reports a 300% increase in sales.