Winner of the prestigious 2003 UK Jewellery of the Year Award, Hot Diamonds launches its "Cool Just Got Hot" advertising in the United States in Fall 2003 in Marie Claire, Cosmopolitan, Elle, and Lucky. The ads have appeared in the UK editions of Cosmopolitan, Elle, Redbook, Good Housekeeping and Maxim. With an average retail price of $100, the sterling silver and diamond jewelry has achieved 50% brand recognition in the UK, and it's phenomenal success now reaches 12 countries.
Hot Diamonds, distributed in the USA by Prismax Management Services of Camden, Maine, has been awarded the prestigious UK Jewellery of the Year Award for 2003. The sterling silver and diamond jewelry collection also won the Jewellery of the Year Award in 2001, and took runner-up honors to Gucci in 2002.
According to Tim Lawrence of Prismax, Hot Diamonds, a line of branded ladies and men's sterling silver and diamond jewelry is rhodium plated sterling set with beautiful full-cut round diamonds. All pendants are supplied with a 16"-18" extender rhodium plated sterling snake chain.
The distinctive hot diamonds packaging and marketing approach has proven to be extremely successful in the United Kingdom, where it has achieved a 50% brand name recognition in just three and a half years with annual sales of just under $20 million (US). This phenomenal success story is now being mirrored in other parts of the world but especially here in the USA. In a six-month period, hot diamonds has been placed in 800 United States locations.