Friends 2B Made won first prize in the Exterior-In-line Store category of Chain Store Age's 2004 Retail Store of the Year design competition. According to Chain Store Age magazine, the judges of the competition felt that the exterior of the store made successfully brought this brand to life, which is based on friendship and fashion.
Friends 2B made stores offer children the same level of personalized entertainment they are accustomed to at Build-A-Bear Workshop stores as they stuff their dolls, participate in the heart ceremony, pick out their new friend's personality traits, dress them in fashionable clothes and accessories and create a friendship certificate.
Maxine Clark of Build-A-Bear Workshop was thrilled to hear that friends 2B made was being recognized by Chain Store Age. "I wanted to take the best parts of Build-A-Bear Workshop and use these concepts to create a fun place for girls to make their very own doll and best friend. Winning this award from Chain Store Age is a real honor for everyone involved in this exciting new brand," Clark said.
Build-A-Bear Workshop provides a make-your-own stuffed animal interactive entertainment retail experience.
Friends 2B Made is the newest concept launch from Build-A-Bear Workshop, the entertainment mall-based retail leader. The new doll product line offers children not only the chance to create their very own fashionable friends but also gives them the opportunity to discover a special personality for their very own doll. Throughout this interactive process, children have the opportunity to create an emotional bond with their doll and have fun choosing from hip fashions and accessories. With sparkly eyes, manicured toes, super hair and most importantly a friendship to last a lifetime, these dolls are the most wonderful friends a girl could ever wish for. Each complete outfit comes with two free charms, one for her and one for her new doll, enhancing their collectibility and stylish fun.