Argo Tea is partnering with Whole Foods Market to launch a line of ready-to-drink (RTD) cold brew single estate bottled teas into the retailer’s stores nationally. The release of the RTD line follows a successful test of the handcrafted single estate cold brew teas in the company’s Argo Tea cafés last year.
With the new Single Estate Cold Brew Tea line, Argo Tea is at the forefront of the emerging cold brew tea segment. By slowly cold-brewing the world’s premier single estate teas, the company is able to extract high concentrations of the right tea cells – flavonoids and antioxidants – giving the teas an exquisite, smooth flavor.
This month, Argo Tea will begin their rollout of the following new flavors at Whole Foods Market stores across the country:
- First Flush Darjeeling: Organic and Biodynamic Darjeeling black tea from the Ambootia Tea Garden in India
- First Flush Gyokuro: Organic Gyokuro green tea from the Yamaguchi Tea Estate in Japan
- Armenian Mint: Organic Peppermint tea harvested from Central Europe & the Mediterranean Basin
The unique and flavorful super-premium teas are USDA Organic certified, Non-GMO Project Verified, all-natural, gluten-free, vegan and kosher. To enhance the natural character of each tea, Argo adds a hint (20 calories per 13.5oz bottle) of fair-trade pure cane sugar to each flavor. All three flavors are bottled in Argo Tea’s iconic glass bottle, preserving the delicate flavors of the teas. Each tea has a suggested retail price of $2.49-$2.69.
The First Flush Darjeeling flavor becomes the only Demeter-Certified Biodynamic ready-to-drink tea available across the U.S. In order for a product to achieve Biodynamic status, the ingredients must come from farms that are Demeter-certified – where the farmers manage their farms like a living organism – and the production facilities must meet the Demeter processing standards to ensure an unbroken chain of accountability from farm to finished product.
We're excited introduce our new line of Cold Brew Single Estate bottled teas. #Biodynamic First Flush Darjeeling, First Flush Gyokuro and Armenian Mint are available now in our online store, or find them at a @WholeFoods near you. pic.twitter.com/TwWoMJJHOb
— Argo Tea (@argotea) October 9, 2017