Travel Tech Consulting, a leading authority on emerging travel technologies and travel-related e-business, announced today the release of "Emerging Trends in Wireless Technology and The Global Travel Industry."
No single technology has more promise and has been more hyped than mobile communication. Since the introduction of the I-mode phone in Japan in the 1990s, the travel industry has been anxiously anticipating the always-on, always-connected traveler. In early 2000, most experts predicted that "wireless" would be the next technology boom. The combination of the dot-com bubble burst and the economic downturn have caused many to believe that the promised wireless wave is nothing but hype. This pessimistic view is not only inaccurate, but misses the tremendous opportunity emerging in this new always-connected environment.
Over the next 12-18 months the growth of next generation wireless networks, combined with the broader acceptance of smartphones, will enable a new level of interaction between the traveler, supplier, intermediary and internal corporate management. This research analyzes current trends and recommends strategies on how suppliers can use this emerging broadband wireless technology to communicate with their best customers.
"Emerging Trends in Wireless Technology and The Global Travel Industry" is the first comprehensive research study that identifies essential applications and strategies for the travel supplier and software developer for the coming wireless wave," said Norm Rose, President of Travel Tech Consulting and author of the study.
Travel Tech Consulting is a leading provider of consulting services to the travel industry.