On February 16, 2009, SanDisk announced a high capacity custom memory solution based on a microSD card and designed specifically for the Mobile Network Operator (MNO). The unique capabilities of the SanDisk Service Delivery Card (SDC) enable MNOs to configure local storage to streamline data delivery, improve high capacity memory performance and integrate with network applications and services to enhance the user experience. This new product family comes with operator-managed features and options to reserve memory for key applications and services. To address operators' needs for in-store and out-of-box consumer education, the SanDisk SDC can be pre-loaded with a service discovery experience, customized for each MNO, to promote awareness and increase adoption of operator services. The SanDisk Service Delivery Card provides Operators with the freedom to deliver the latest applications, content and access to services through a physical media channel to the handset. The SDC can be customized to deliver a complete MNO-branded experience that includes unique packaging, accessories and customizable Service Discovery software. SanDisk will also provide services to pre-load data, applications and promotional offers, as well as integrate with existing MNO services.