Brand name ingredients pack promotional potential. International restaurant chain Johnny Rockets, famous for its authentic, hand-dipped shakes, announces the launch of its newest frozen treat: the Oreo peppermint shake. This is the second time Johnny Rockets has partnered with Kraft Foodservice to create an innovative take on the original shake, with the first collaboration producing the Johnny Rockets cherry Kool-Aid shake.
The addition of peppermint is intended to add a festive holiday twist to the existing Oreo cookies and cream shake that the restaurant chain already offers. The Oreo peppermint shake is hand-blended with a combination of real Oreo cookie pieces, DaVinci Peppermint Paddy Syrup and premium vanilla ice cream. The new shake will be available through 2010.