Liv Tyler is among the actors and style makers that Gap has tapped to launch its fall collection, the first full collection designed by Gap head designer Patrick Robinson. Comprised of black and white images shot by acclaimed fashion photographer Mikael Jansson, the campaign features iconic pieces from Gap's fall collection worn in unique ways by each individual. Liv Tyler relaxes in the boyfriend cardigan, Scott Schuman (photographer and blogger for The Sartorialist) accessorizes the oxford shirt, and actor Clemence Poesy tops off the new low rise bell jean with a tailored wool blazer. Each individual in the campaign provided a handwritten response to various fill-in-the-blank taglines, offering even more of a glimpse into their personality and capturing the emotion of each image. Gap's fall collection is all about classic items redesigned for today -- from a timeless trench or leather jacket, to the perfect v-neck t-shirt and pair of jeans. The campaign was developed by Laird + Partners, Gap's creative agency, and will run in the September and October issues of national magazines including Vogue, Vanity Fair, Elle, Harper's Bazaar, InStyle, Interview, Paper, Nylon, GQ and Rolling Stone. It will also run in the New York Times and New York Post, and will be featured in Gap stores, online at gap.com and in outdoor elements, including billboards and bus shelters.