On April 6, 2004, Hostess Twinkies celebrated its 74th Birthday, but party plans were already underway for the famous snack cake's 75th birthday the next year. Starting April 1, children 6-11 could join the celebration by entering the first-ever Twinkies box design contest entitled "Twinkies Celebrates 75 Years of Fun".
Entries were judged based on appropriateness of drawing to the theme; originality and creativity; and fun and appeal. Interstate Brands Corporation, the baker of Hostess snack cakes, requires that box design submissions be hand-made, using colored pencils, crayons, markers or paints. Ten finalists were awarded college scholarships ranging from $40,000 to $1,000, a Giant brand bike and a Twinkies prize pack. In addition, the Grand Prize winner's design was featured on the front of a special Twinkies 75th birthday box sold nationwide in April 2005.