Subaru has extended its agreement with America's premier cross-country ski team and will again be the title sponsor. The Subaru Factory Team is looking to repeat as American Ski Marathon Series Champion for the 9th consecutive year.
Under the terms of the multi-year agreement, Subaru will be the official vehicle of the Subaru Factory Team. Subaru will provide the team's athletes and staff with Subaru Outback Limited Wagons that feature Symmetrical All-Wheel Drive.
"We are pleased to have Subaru back as title sponsor and official vehicle," said Andrew Gerlach, director, Subaru Factory Team. "The Subaru Outback enables us to travel safely in some of the harshest winter driving conditions in the country to race venues stretching from Rumford, Maine to Tahoe City, California"
The Subaru Factory Team is comprised of 13 champion athletes, including two national champions and three Olympians. The team conducts in-store and on-snow clinics, in addition to their demanding race schedule. They use their unparalleled cross-country racing experience to show America's winter sport enthusiasts how cross-country skiing can maximize their enjoyment of winter.
"The Subaru Factory Team is a great partnership for us," said Tim Bennett, director of marketing programs, Subaru of America, Inc. "It is a relationship that fits well with our niche marketing strategy and our commitment to the outdoors. We wish them a successful 2004 season."
The Subaru Factory Team is North America's premier cross-country ski team. The organization is the source of cross-country skiing imagery, information, inspiration, education, motivation, tools and support for cross-county racers, touring devotees, and fitness enthusiasts.