Eprise Corporation, a leading provider of content management solutions, today announced that Insurance.com, an affiliate of Fidelity Investments, has implemented Eprise Participant Server to distribute content management responsibilities across the organization. Insurance.com empowers business users to update, edit and post content in real time to its own Web site, as well as the Insurance.com powered "Insurance Center @ Fidelity" section of Fidelity Investments' corporate Web site, maximizing their value as resources for consumers.
Insurance.com and the "Insurance Center @ Fidelity" provide one-stop shopping for auto, home, health and life insurance, including free quotes and instructive content to help consumers make informed decisions about their insurance needs. To ensure consumers' complex information needs are met, Insurance.com not only develops its own content, but also integrates information from outside providers. Eprise Participant Server's business user-friendly templates support content delivery from these multiple sources while maintaining a consistent look and feel on the sites. Additionally, Eprise Participant Server enables Insurance.com to store content in a central repository and then disseminate it to both Web sites without duplicating the efforts of multiple contributors. As a result, consumers visiting either site can benefit from the same pool of resources simultaneously.
"Insurance.com's objective is to offer consumers unbiased, content-rich, online insurance resources and tools that enable them to choose the insurance policies that are right for them," said Henrik Sandell, vice president of technology at Insurance.com. "We're continually updating and customizing the content on our site, as well as that which we provide to Fidelity Investments, to better educate consumers about insurance. Because Eprise Participant Server empowers content creators to manage and post their own content in real time, we guarantee our site visitors the most accurate and up-to-the-minute information."
Eprise's best practices approach enables continuous improvement by focusing on all of the ingredients required for successful Web sites: planning, implementation, measurement, and change. Both Insurance.com and the "Insurance Center @ Fidelity" benefit from this approach through:
Simplified and efficient management of content: A streamlined content migration process avoids the need for job resubmission, while an easy-to-use content approval and publication process helps to automate the deployment of content on the site. This process eliminates time spent by the IT department resubmitting, editing and recreating existing content.
Business user-friendly templates: With Eprise Participant Server's template-based structure, it's easier for content contributors at Insurance.com, as well as at external content delivery providers, to publish content while maintaining a consistent look and feel on the site.
Easy integration with existing infrastructure: Because of the open architecture of Eprise Participant Server, the product seamlessly integrates with any existing infrastructure. The Insurance.com IT department values Eprise Participant Server because it adheres to industry-standard HTML, COM, Java and XML requirements rather than proprietary software.
Centralized content repositories: By storing all content in one location, it can easily be posted to multiple Web pages. This is extremely valuable to an organization such as Insurance.com that is responsible for content on its own site as well as the "Insurance Center @ Fidelity."
"Easy content creation, approval, and delivery is essential to an organization like Insurance.com," said Kathy Kessel, vice president of marketing at Eprise Corporation. "With an abundance of vital information posted to multiple site pages, Insurance.com is a natural fit for Eprise Participant Server and our unique approach to content management. This business user-driven content management system creates an efficient work flow process and ensures site consistency."
Insurance.com is the objective, online marketplace that informs and empowers consumers to select the most appropriate insurance products for their needs from a variety of companies. The company's mission is to offer consumers an unbiased, content rich, life-event driven online insurance resource. Formed by Fidelity Investments in June 1999, Insurance.com Insurance Agency LLC upholds the same values of trust, responsibility and service upon which Fidelity was founded. Insurance.com offers its resources and products to Fidelity's 17 million customers as well as the general public. In October 2000, Insurance.com was named the Best Insurance Site by Money Magazine. In November 2000, Insurance.com was also praised by Smart Money magazine for its ease of use and wide range of quotes. In January 2001, Insurance.com was voted the top insurance site by analysts and researchers in a survey conducted by WebFinance. For more information, visit .
Eprise Corporation provides Strategic Content Management solutions that enable businesses to gain competitive advantage by focusing on the needs of the business user. Its solutions are comprised of products and services that support the use of industry best practices for managing the entire content life cycle.