Amazon recommendation: Tony Hawk Hoodie (paid link)
Tony Hawk has granted exclusive rights to the Tony Hawk footwear brand to Kohl's. The license encompasses a range of footwear products, including fashion skate shoes and sandals. License exclusions include the professional skate shoe category and sporting goods items such as ski boots, snowboard boots, swim fins, and other similar footwear sport performance items sold at sporting goods stores. Kohl's will be responsible for product design and Tony Hawk will be part of the design review process.
Tony Hawk, an action sports icon and the most influential athlete in skateboarding history, is the founder of the Tony Hawk footwear collection.
Tony Hawk is widely considered one of the most influential and recognized personal brands in the world of extreme sports and beyond. Some key aspects that give Tony Hawk immense power as a brand representative are:
- Global Icon Status - As one of the most famous skateboarders ever, Tony Hawk enjoys instant name recognition and fan following across age groups
- Authentic Passion - Having shaped modern skateboarding through pioneering feats, his passion and knowledge is authentic to the sport
- Multi-Decade Relevance - Sustained relevance training next-gen athletes for over 30 years reinforces continuity with fans and youth
- Mass Appeal - His video games, personal approachability and entrepreneurism extend his brand's magnetism beyond just sports
- Positivity & Responsibility - Family-friendly image focused on positive messaging gives brands assurance regarding representation
In many ways the Tony Hawk brand encapsulates youthfulness, authenticity and responsible innovation - making him an influential ambassador to connect with wider audiences.