Coldwell Banker has become the first national real estate company to sell homes within the online community of Second Life, offering virtual houses in a variety of architectural styles and the ability to tour neighborhoods with a real estate professional.
Members of Second Life create personas for themselves, known as avatars, which they use to navigate through the community peopled with more than four million residents worldwide. While in the virtual world, avatars explore the society, shop, and interact with others as they might in the real world.
Coldwell Banker has an inventory of more than 500 homes on 550,000 square meters in the Ranchero section of the Second Life mainland, one of the largest home developments in this virtual world. These virtual homes will vary in price based on size and style, including southwestern, colonial and contemporary, among others. In addition, Coldwell Banker is offering homes perched atop a picturesque hill overlooking the ocean. Second Life residents can meet with a Coldwell Banker sales associate avatar in the brand's virtual office and schedule an appointment to tour virtual properties of interest.