SmartDisk Corporation announced today that its FlashTrax portable, palm-sized digital multimedia device has been selected by PHOTO Electronic Imaging (PEI) Magazine as a recipient of its 2003 Cool2 Award for "Best Storage and Display." The award honors products that reflect exceptional quality, innovation, design, value for price and performance. During 2003, FlashTrax was also awarded the Photomarketing Association's DIMA Award and the Professional Photographer's Association HOT1 Award. FlashTrax is being showcased in Booth A180, South Hall, Las Vegas Convention Center at the PMA International Convention and Trade Show, February 12-15.
"We're honored that PEI magazine has recognized FlashTrax for the Cool2 Award. This award is especially gratifying as it represents satisfaction by the many professional photographers using FlashTrax," noted Charles Klinker, Vice President, Marketing for SmartDisk.
FlashTrax is a palm-sized multimedia storage device integrating a hard drive, flash reader, LCD, and USB connectivity. FlashTrax safely stores high-resolution images transferred from any flash memory card onto the built-in hard drive and displays them on a 3.5" LCD. A user can change the image, zoom in, zoom out and pan, or choose a slide show function without the assistance of a PC. In addition to rapid JPEG view and zoom, FlashTrax can display most RAW format files using the JPEG data typically embedded in such files. Images may be viewed on the LCD screen or on any TV using the included remote control. FlashTrax includes a built-in MP3 player and also supports video playback of motion picture JPEG files, a format typically used for the short "movies" supported by many digital still cameras. With USB 2.0 transfer speeds of up to 480MBps, FlashTrax can also serve as an external hard drive to transfer, store and access data or act as a simple backup device.