Yenra : Music : Julie Roberts : Country music singer forms promotional partnership with Schwan's frozen foods

Julie Roberts

Country music star Julie Roberts has formed a partnership with Schwan's. The combination of a fast-rising star in the country music business and an international leader in the frozen foods industry creates distinctive opportunities for branding and consumer programming.

The partnership with Julie Roberts will include Red Baron single-serve pizzas and snacks, and Asian Sensations products. The company has successfully leveraged its innovation and expertise in the frozen pizza industry to the snacks category with the development of single-serve, snacks, and mini-meals such as Red Baron Thin & Crispy Singles, Red Baron French Bread, as well as Asian Sensations egg rolls and appetizers.

"I have been a big fan of frozen Red Baron pizza and Asian Sensations products," said Julie Roberts. "I contacted them about working together because their products are my favorite choices for pizzas and snacks, and I want my fans to know what great products they offer."

Known for her deep, blues-soaked voice that poignantly captures the pain of the wronged and forgotten, Julie Roberts has quickly become a favorite of fans and music critics alike.

CMT selected Roberts to be the first artist to appear in In the Moment, the music network's hour-long documentary on the making of a star. Her first album was gold and led to two Horizon Award nominations from the Country Music Association, as well as a Top New Artist nomination and a Top New Female Vocalist nomination from the Academy of Country Music Awards, as well as a Breakthrough Artist nomination from CMT.