The Aflac Duck gets a bigger speaking role in its 22nd commercial thanks to the help of billionaire bride Melania Trump. The mad scientist-inspired television ad titled Experiment debuts nationwide on May 2nd during network primetime and on various cable channels.
The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, Experiment joins two ads from earlier this year in showcasing the duck outside its typical one-word role.
"Following five years of saying only Aflac, we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."
Melania Trump is a widely recognized celebrity in Europe, having modeled in fashion shows and magazines across the continent. She has been featured on the cover of GQ magazine and has done print ads in fashion publications like Vogue and Vanity Fair.
Her resume includes having served as a celebrity judge for the Miss USA 2003 beauty pageant and an appearance on her husband's popular reality television show, The Apprentice. Trump's appearance in the upcoming Aflac ad marks her first major role in a national television commercial in the United States.
"I am very excited to make my acting debut in the latest Aflac commercial," said Melania Trump. "Donald is known for saying you're fired; maybe I will be known for saying Aflac."
Although Aflac has had other celebrities appear in its commercials, Trump is arguably the most glamorous to star alongside the Aflac Duck. The ad will combine Trump's alluring appeal with the duck's dry humor to provide humor and a message of the benefits offered by the insurer.