Riggs-Heinrich Media, Inc., the parent company of Golf Connoisseur magazine, reports strong growth with its second issue.
"We are very pleased with the operating results of our second issue. Our advertising revenue grew 45% over our premiere issue. We had nearly a 70% sell-through rate at newsstand with the premiere issue, and the circulation has already grown to 270,000 copies, nearly 15% above our original rate base of 235,000," stated Chairman and CEO R. Chris Riggs. "We feel we have discovered a unique niche, providing a luxury lifestyle magazine catering to the affluent golfer. It is a magazine that you can spend time with, not one for getting a quick tip on fixing your golf swing or reading only a few paragraphs about a travel destination. We are very pleased with the response from both readers and advertisers," Riggs continued.
Exactly half of the total circulation is being delivered to the members of the top 600 private clubs in the United States including prestigious clubs such as Southern Hills Country Club, Riviera Country Club, and The Maidstone Club.
"Our members and guests are enjoying Golf Connoisseur. This is a great new publication for our industry," stated Michael Yamaki, President and Corporate Officer of Riviera Country Club.
"Golf Connoisseur is being very well received by my members both in New York and Florida. This is a magazine that this market has been waiting for, and they are doing a great job," stated Eden Foster, head pro, The Maidstone Club and Calusa Pines Golf Club.
The remainder of the circulation includes distribution through every Barnes & Noble bookstore, as well as placement in select private jet fleets including NetJets, FlexJet, and Flight Options; the worldwide VIP lounges of Delta, United, Continental, Northwest, US Airways, British Airways, Air France, Virgin Atlantic, and other airlines; the executive suites of more than 500 high-end hotels, casinos, resorts, and spas including those operated by Ritz Carlton, Four Seasons, Shangri-La Hotels, Venetian, Bellagio; and more than 60,000 copies to high net-worth individuals across the U.S. and nine other countries.
"Our early success is thanks to the team behind Golf Connoisseur, with publishing experience from more than 70 luxury and sports titles," stated Riggs.
Golf Connoisseur is a golf, luxury, and lifestyle magazine created for a unique audience of discerning readers who have the means, intelligence, and motivation to savor the finer things in life both on and off the course. The magazine is currently available at Barnes & Noble bookstores or by subscription. Golf Connoisseur is published quarterly by Riggs-Heinrich Media based in Tulsa, Oklahoma.
Other golf magazines includes the following choices:
Golf Digest - Golf Digest focuses on all aspects of everyone's favorite game, covering the tournament winners, tips for beginning players, and the culture surrounding the sport. Mid-handicap golfers will love the instructional articles, which are plentiful in every issue. Like most golf-related magazines, you can expect numerous ads for travel destinations and plenty of news about Tiger, Fred Couples, and the rest of the marquee athletes. But, thankfully, Golf Digest has substance, too. The golf tips are especially well written and well illustrated, appealing to every level of player. The editorial emphasis is definitely on technique, not the latest and greatest gear. A handful of regular columnists chronicle the culture, rumors, and news of the sport, and the "Travel Digest" section keeps you in the loop on the newest and fanciest links in the country. No golf magazine is perfect for everyone, but Golf Digest is easily one of the best around for most of us.
Golf Tips Magazine - Golf Tips magazine is edited to provide instruction and tips to golfers of all levels. Its articles are written by teaching professionals who offer insight into the sport. Each issue features equipment guides, selection guides, instruction of new and old techniques and information on challenging courses.
Links - The Best of Golf - Links magazine brings the history, traditions and spirit of golf to life. You're escorted down the fairways of the world's classic courses. See stunning photography throughout every issue. The previews of the majors are simply the best. Links is the premier source for planning a golf trip or purchasing golf course real estate.
Golfweek Magazine - Golfweek is a journal of record for competitive golf. Coverage includes; PGA, LPGA, Senior PGA & PGA European Tours; mini tours, amateur and collegiate tournaments; business and options.
Golf Illustrated - Golf Illustrated magazine is edited for an audience of avid golf consumers who are looking to buy direct from the manufacturer. It focuses on instruction and new product information for the low-to mid-handicap golfer whose primary interests are improving his game and becoming more competitive. Editorial staff includes nations top instructors, Illustration feature stories. Lessons From Teaching Pros, Stroker Shaver tips and positive suggestions for Mastering The Mental Game. Also includes in-depth articles on equipment, fitness, history of the game and other timely topics.