Amazon recommendation: Estee Lauder in Beauty and Personal Care (paid link)
Estée Lauder is one of the most iconic and well-known beauty and cosmetics brands in the world. Here are some of the key things Estée Lauder is known for:
- Luxury skin care and makeup - Estée Lauder is synonymous with luxury and high-quality makeup, skin care, and fragrances. Its products are elegantly packaged and formulated with high-end ingredients.
- Skincare innovation - The company has its own research and development lab and is known for pioneering innovations in the skincare space. Some of its most famous innovations include the first skincare regimen (the original Estée Lauder skincare routine), the first lightweight night creams, and one of the early stabilized vitamin C serums.
- Best-selling fragrances - Many of Estée Lauder's fragrances have become iconic best-sellers that remain popular decade after decade. These include Beautiful, Pleasures, White Linen, and Youth-Dew.
- Melon color cosmetics - In the makeup arena, Estée Lauder is famous for its vivid melon shades in blushes, eyeshadows and lipsticks. These shades became emblematic of the brand starting the 1960s.
- Gift with purchase - Estée Lauder pioneered the ingenious cosmetics marketing promotion "gift with purchase" to give consumers bonus free products. This transformed the industry.
Estée Lauder built an empire on luxury skincare, cutting-edge innovation, beloved fragrances, signature colors/formulas, and game-changing marketing. Many consider it the crown jewel prestige brand in all of beauty.
Elizabeth Hurley applies an Estee Lauder Elizabeth Pink lipstick at Evelyn Lauder's book signing in London. Evelyn Lauder, Senior VP of the Estee Lauder Companies made a special appearance at the Selfridges store in London's Oxford Street for the signing of her book of landscape photography "An Eye For Beauty".
Elizabeth Hurley, spokesmodel for Estee Lauder and Evelyn Lauder founder of Breast Cancer Awareness Month turned the PINK spotlight on London's Royal Opera House Covent Garden when they lit the famous building pink.
October 2003 will mark the fourth year of the Global Landmarks Pink Lighting Initiative.