Enterprise Content Management - Yenra

Easily repurposed content, element-level content control, and enterprise-wide content integrity

Interwoven, a leader in Enterprise Content Management, today announced that Motorola has selected Interwoven as its enterprise-wide ECM solution. Using Interwoven TeamSite and TeamXML software for content management and as a content repository, Motorola will manage enterprise assets on multiple sites and outputs across the organization. The Interwoven solution is expected to allow Motorola to increase productivity, reduce content redundancy, and enable delivery of consistent, high-quality customer service across multiple channels.

"Interwoven's Enterprise Content Management solution, including TeamXML, are being adopted by Motorola as a means to reduce overall costs by making content more consistent throughout externally and internally facing applications. This will be accomplished by consolidating enterprise content into a single repository," said, Toby Redshaw, corporate vice president and director of IT of Motorola. "By meeting all these objectives, we anticipate that we will obtain a return on our investment."

A prime driver for selecting Interwoven is the ability to use XML labeling of content as "objects." Because of this, Motorola expects to eliminate redundant content creation through object-level reuse and define content workflows to enable publication to multiple audiences through multiple media. Through these capabilities, the company expects cost savings, workflow enhancement, and better consistency of published content.

"Interwoven's TeamXML repository allows enterprises such as Motorola to use its human capital more wisely rather than having them repeatedly create redundant data," said Jack Jia, CTO of Interwoven. "With much more relevant search results using XML tags, content owners now spend their time more effectively. Interwoven's TeamXML helps companies to produce more consistent, brand-compliant content and more importantly, repurpose that content throughout the enterprise."

Interwoven TeamXML is a next-generation content repository that provides easily repurposed content, element-level content control, and enterprise-wide content integrity.

Interwoven TeamXML produces efficiencies at all levels within an organization including: increased productivity of individual content contributors with easily re-purposed content, collaboration among multiple teams, enabling parallel development, element-level content control and reuse and ensuring content integrity, consistency and accuracy through the elimination of content redundancy.

Interwoven is the world's leading provider of Enterprise Content Management software. The Interwoven 5 platform provides a complete content lifecycle, including Content Processing, Content Management, Content Intelligence, Content Production and Content Distribution. Its products are used by more than 1000 global organizations including British Airways, Cisco Systems, General Electric, General Motors and Singapore Airlines. Interwoven teams with the leading best-of-breed enterprise application providers to provide customers complete, collaborative business enterprise solutions. Recently, Interwoven won Transform Magazine's "2001 Product of the Year" award for Enterprise Content and Collaboration Technology.

Enterprise Content Services: Connecting Information and Profitability - "The biggest misconception in technology management and delivery is that the technology creates the solution. In fact, the business strategy and approach create the solution and the technology is a tool to make that strategy come to life. This book addresses and provides a framework for overcoming this roadblock and will help companies maximize the return on their investments in information and content management." --Ron Markezich, General Manager, General Manager Finance and Administration IT, Microsoft Corporation

In many ways, content management is the Achilles heel of the IT practitioner. Organizations have spent billions on technology, but have neglected the necessary strategy for identifying, organizing, and accessing needed information. The result is not only disappointing returns on these investments, but a step backward. This step backward is "infosmog"--a haze of valuable information that cannot be used for effective action or informed decisions because it is disorganized or inaccessible. To avoid infosmog, businesses need to consider information management practices and policies as carefully as they consider their investment in technology. Written for executives, managers, and information technology professionals, Enterprise Content Services will help you identify the most important content driving your business, improve its accuracy, and make it more usable for all of your audiences. This book will teach you how to bring together your organization's people, processes, and technologies for effective content management. In addition, you will learn about the specific tools, techniques, strategies, and approaches for the implementation of an effective content services program. This book includes a useful guide for content managers. Focusing on vendors and products, it describes key features, strengths, and drawbacks of relevant companies, terms, and technologies. Real case studies illustrate the value of comprehensive content services and techniques for successful implementation. You will also learn practical advice on important topics such as: Developing a knowledge storyboard--a step-by-step guideTaking a content inventory by identifying documents, their owners, and their lifecycles. Creating an Enterprise content catalog with document metadata, subject language, and security. Measuring ROI for content services. Assembling and managing the content services teamUsing portal technology for sharing and manipulating knowledge.