With Canon's new PowerShot SD430 Digital Elph Wireless digital camera, consumers can take a family portrait in the living room and then wirelessly beam that image to a printer or computer in the home office without ever having to leave the couch.
All the user needs to do is connect the supplied Wireless Print Adapter to a Canon PictBridge printer, such as the new Canon SElphY CP510 or CP710 models, and press the blue lit Print/Share button on the back of the camera. Seconds later, the image is sent wirelessly to the printer.
Consumers can also wirelessly download images from this 5.0 megapixel, 3X optical zoom digital camera to a compatible personal computer, or even operate the camera remotely from as far away as a hundred feet. Images from the camera can be automatically transferred wirelessly from the camera to a computer display. A user interface on the wireless camera makes using these features easy.
"With the new Canon PowerShot SD430 Digital Elph Wireless model, we've built a camera that takes the advances of wireless digital photography and makes them so simple that users of all levels can enjoy them," said Yukiaki Hashimoto of Canon U.S.A.
Since the Wireless Print Adapter WA-1N included with the SD430 Digital Elph is pre-registered on the camera as a connecting device, wireless printing requires no initial setup. All the user needs to do is connect the adapter to a current Canon SElphY or PIXMA PictBridge printer and they're ready to go. Once they select the image they want from the back of the camera, one more press of the Print/Share button is all it takes to print wirelessly.
Using 802.11b Wi-Fi, the SD430 digital camera can transmit a 5 megapixel image file to a compatible Canon SElphY or PIXMA Photo Printer at high speed in six seconds. With wireless direct printing using the SD430 digital camera, consumers are freed from the trouble of connecting their camera to a printer with a USB cable each time they want to print.
Images captured with the PowerShot SD430 digital camera can also be transferred wirelessly to a PC equipped with a wireless LAN card or a wireless access point device such as a router.
The camera can be remotely operated when connected wirelessly to a PC, allowing the user to capture images to the computer at a distance. The user can actually track the action via a live, wireless video feed to the computer and instruct the camera to take a picture just by pressing a button on the keyboard. This feature could be used to photograph a shy subject.
Along with its technical innovations, the new PowerShot sports a new design with sharp edges, a soft sloping shape and a blinking blue light visible from the front or rear of the camera to indicate when wireless transmission is occurring. The model's new slit and frame design splits it into a camera section and an antenna section suggesting the elegance of the Elph line with the high-tech innovation of its wireless capabilities.
Featuring the 1/2.5-inch 5.0 megapixel CCD sensor used in the Digital Elph SD400 and SD450 models, the SD430 uses many of the same key imaging features including an ultra-small, high-quality 3X optical zoom lens which uses two UA glass-mold aspherical lenses. The SD430 Digital Elph Wireless features Canon's exclusive Intelligent Orientation Sensor/9-point AiAF autofocus system that allows the camera to automatically detect vertical or horizontal direction and accurately detect and focus on subjects within the 9-point focusing frame.
The SD430 Digital Elph Wireless digital camera has many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy and quality, while helping increase the speed of the cameras' startup, autofocus, shutter response, playback, and image processing speed while reducing power consumption by 35% compared to the original DIGIC chip.
The wireless digital camera works seamlessly with Canon's SElphY Compact Photo Printers. Consumers connect their PowerShot digital camera to a SElphY printer and press the lighted Print/Share button. Canon's SElphY Compact Photo Printers are PictBridge compatible. They work with PictBridge enabled digital cameras and offer excellent image quality.
The camera will cost just under $500.