Multi-Faceted Company’s Data Warehouse and Analytics

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Data Warehouse and Analytics
Data Warehouse and Analytics

A data warehouse is a system used for reporting and data analysis, and is a core component of business intelligence. Data warehouses are central repositories of integrated data from one or more disparate sources. They store current and historical data in one single place and are used for creating analytical reports for knowledge workers throughout the enterprise. Data analytics is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making.

Originally known as Kroenke Sports Enterprises, Kroenke Sports & Entertainment (KSE) was started in 1999 by businessman Stan Kroenke to be the parent company of his sports holdings. Today the company 5 professional sports franchises, 2 stadiums, 4 television channels, an internet TV channel, and 19 magazines. KSE owns and operates the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), and the Colorado Mammoth (NLL), as well as Pepsi Center, Paramount Theatre, and Dick’s Sporting Goods Park.

Announced October 12, 2017, KSE has expanded its relationship with KORE Software by adding the Data Warehouse and Analytics (DWA) application, which will be its enterprise-wide master data management platform.¬† Since 2015, KSE has used KORE Software’s sports business applications for ticketing, fan engagement, and sponsorship business management to help drive revenue and manage complex internal business processes.

KSE’s decision to upgrade their KORE Software subscription to include DWA was based on the fact they were looking to achieve a variety of goals, including advanced reporting, on-demand customer segmentation, and the creation of a robust data repository. They were also looking to increase fan data security. Protecting customers’ data is a top priority for both KSE and KORE. To ensure safe, secure, and consistent protection of fan identities, strict operational practices are employed in conjunction with modern and reliable technologies.

The KORE Software’s Data Warehouse & Analytics application interfaces with their clients’ existing CRM tools, ticketing platform, point-of-sale system, and marketing automation provider.

KORE Software’s Data Warehouse & Analytics application allows organizations to store and analyze large amounts of data accumulated from a wide range of sources. KORE built their application to interface with their clients’ existing CRM tools, ticketing platform, point-of-sale system, and marketing automation provider. The end goal is improving efficiency from the discovery stage to activation.