Yenra : Business : rCard : Credit-card sized promotional media vehicle is innovative delivery device that offers cool new marketing tool for corporations


The rCard offers companies a groundbreaking method of communicating with customers and prospects by putting high-quality streaming video, photos, and graphics about products and services in the palm of the consumer's hands.

Unlike thumb-drive USBs and business card CD-ROMs, the rCard is a complete interactive information vehicle that doesn't require a computer to access or technological skill to use. The rCard's content is accessed by an intuitive, thumb-controlled navigation button. The fully portable rCard makes it easy to transport and share information with others.

Industry experts predicted this technology would not be market-ready for at least another decade, since miniaturization of storage, display and battery technologies were expected to be years away. The rCard's inventors have beaten expectations by bringing together a screen with astonishing quality, a wafer-thin and long-lasting battery, and up to one gigabyte of storage space, packaging them together in a hard plastic shell that can fit in a wallet or business card case.

"Companies are lining up to purchase the rCard," said Jet Parker of CEO IQ. "It helps businesses cut through the clutter of other advertising media and stand out from traditional promotional vehicles often ignored by customers. And, the rCard can be used both for B-to-B and B-to-C marketing purposes."

"The Fortune 500 corporations we've talked to are going to use it to run consumer contests, showcase new services, demo new products, announce trade show programs, serve as a modifiable membership card, and as a portable way to deliver important information," Parker said.

"The applications for the rCard are endless," Parker added. "This is the future of hand-held technology. Because it will communicate in such a highly engaging and interactive way, the rCard will promote products, generate sales and create goodwill like nothing else available in the marketplace."

About the size and thickness of a credit card and weighing two ounces, the rCard leverages patent-pending technology to offer a leading-edge, full-color, high-quality interactive thin flat screen. The rCard can be loaded with up to one gigabyte of information at the factory and loaded with data via a USB port that plugs into any standard computer.

Its state-of-the-art battery is the thickness of a postage stamp, measuring the same dimensions as the rCard itself. The battery can last for approximately 200 viewings, or four hours, of continuous use. There is also an option to load the card with a rechargeable battery, which could then be charged via a docking device. The device can be programmed to power off when not in use for a pre-set amount of time, preserving battery life for up to seven years.

The rCard functions can be customized to a company's exact specifications before leaving the manufacturer. Function options include the color and design of the rCard case, content on the device, battery type and more. Each card will cost around $25.