Gamifying Loyalty Programs for Engagement: An illustration of a smartphone displaying a gamification interface for loyalty programs. The phone is placed on top of two purple books or folders, with various objects surrounding it. On the left side of the screen, there are four vertical bars labeled 'Loyalty Program,' each containing different rewards such as 'A new car,' 'A vacation,' 'A gift card,' and 'A meal.' Below this section is a list titled 'Domination Vocation' that includes icons representing various activities or achievements. The main focus of the screen is a graph with an orange line and a purple diamond icon at its peak, accompanied by two purple coins stacked on top of each other to the right. In the background, there are additional stacks of coins in white and purple, as well as a few scattered icons resembling crowns or trophies. The overall impression conveyed by this image is that it represents a gamified loyalty program interface designed to encourage users to participate in various activities or achievements to earn rewards.