CAN-TOP CAMPAIGN EVALUATION CHECKLIST
Companion: https://yenra.com/can-top/
Use with the exact can, end, filler and intended market. This is an evaluation
record, not a validated packaging specification or laboratory test protocol.

1. PURPOSE AND PACKAGE
Owner / date / artwork revision:
Main action requested of the consumer:
Can and end specification / filler / target market:
Quantity / storage and distribution conditions / event or retail setting:
Cover material / adhesive / inks / supplier:

2. EVIDENCE BEFORE APPROVAL
Who confirms production compatibility, and in which written record?
Who reviews contact suitability for this construction and intended use?
Exact protection claim, if any:
Test method / comparator / conditions / results supporting that wording:
Removal instructions and disposal route for cover and can separately:
Evidence supporting any environmental wording:

3. PILOT RECORD
Agree acceptance criteria with the supplier and filler before the pilot.
Sample batch / quantity / artwork revision / conditions tested:
Placement and stacking observations:
Peel access / tearing / residue observations:
Readability with normal light and realistic condensation:
Campaign destination and error/support route checked:
Failures / corrective action / retest / responsible approver:
Keep usability observations separate from laboratory or compliance conclusions.

4. COSTS AND OUTCOMES
Currency:
Covered cans N:
Unit cover cost U (currency per cover):
Setup S / application A / landing page L / other costs O (currency):
Total added campaign cost C = N*U + S + A + L + O
Completed redemptions R and precise counting rule:
Cost per redemption = C/R (undefined if R=0)
Redemptions per covered can (%) = 100*R/N (undefined if N=0)
Record distribution and unsold stock separately if known. Covered cans are not
unique viewers. Participation does not by itself establish incremental sales.

FICTIONAL WORKED EXAMPLE (not a supplier quote)
N=20,000; U=$0.04; S=$400; A=$300; L=$100; O=$0.
C=$1,600. With R=200, cost per redemption=$8; R/N=1%.
With R=100 instead, cost per redemption=$16.
Include actual freight, waste, prizes and support costs where applicable.

Source context: the article links FDA food-contact resources and the FTC
Green Guides summary. Consult current applicable guidance and supplier evidence.
Decision / unresolved questions / owner / review date: