Promotional calendar production brief
Yenra | Prepared September 19, 2026
Article and context: https://yenra.com/calendars/advertising.html

Use for a physical branded wall, desk or compact reference calendar.
Complete with the printer before artwork is finalized. Source dates and
observances independently; a screen proof does not establish physical quality.

BRIEF
Audience / intended setting / calendar year:
Useful task and chosen format:
Week-start convention / locale / observance sources:
Quantity / distribution method / required arrival date:
Project owner / printer contact:

CONTENT (repeat per page or month)
Image / caption / fact source:
Rights owner / license / print quantity / territory / cropping permission:
Additional person, property or trademark review if applicable:
Content owner and approval date:

PRODUCTION AND PROOF
Confirmed trim, bleed, safe area and binding clearance:
Stock, finish, color preparation and file specification:
Month starts, lengths and leap-year check completed independently:
Actual-size readability and contrast check:
Writing test on proposed stock:
Standing/hanging and page-turning check:
Contact number dialed; address and optional code tested:
Proof version / correction list / final approver:

SCHEDULE
Content ready / rights cleared / artwork / proof / correction / print:
Packing / delivery / contingency decision date:

FICTIONAL COST EXAMPLE (U.S. dollars; not supplier quotations)
Artwork and permissions: 400
Printing: 1250
Packing and delivery: 350
Total: 2000
Printed copies: 500; cost per printed copy = 2000 / 500 = 4
Distributed copies: 400; cost per distributed copy = 2000 / 400 = 5
These figures measure production/distribution cost, not sales effectiveness.

AFTER DELIVERY
Copies delivered / stock remaining / recipient feedback / next change:
Rights reference: https://www.copyright.gov/engage/photographers/