Sharon turned from being a Soccer Mom to becoming a Yoga Mama. Frantic competition has changed to a calm Zen that embraces all-natural products and organic foods.
Yoga Mamas are more interested in attending yoga class and focusing on their natural inner spirit than obsessing about schedules and stressing out their families. According to Mindy Seiffert, Aura Cacia aromatherapy specialist, aromatherapy products are essential to the Yoga Mama's all-natural lifestyle.
"I recommend Aura Cacia's Foam Bath for Kids because it has no synthetic colors, fragrances, or preservatives, and it's paraben free," said Seiffert. "It's formulated to be gentle. I use it on my twin toddlers every time they ask for a bubble bath."
Brands like Aura Cacia, a pure aromatherapy product line, have offered kid products to mirror the buying standards of their parents. Aura Cacia's Foam Bath for Kids, along with a full line of adult aromatherapy products, are offered from a company that, according to Seiffert, is environmentally conscious and savors an all-natural approach. Two factors that appeal to Yoga Mamas.
Yoga Mamas are grocery store shoppers too. Peanut butter and jelly is being replaced by whole foods and organic ingredients for the entire family. Healthy foods offered by Simply Organic have always been popular with niche buyers, but according to Brett Karminski, Simply Organic food specialist, the all-organic food line is experiencing significant growth from the Yoga Mama shopper.
Favorites are Sweet Basil Pesto Pasta Sauce, French Onion Dip, and Simply Organic Sloppy Joe seasoning mix. "The spices and foods match the Yoga Mamas' purity demands," said Karminski.
Simply Organic, an all-organic brand from Frontier Natural Products Co-op, offers certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. Simply Organic donates one percent of all sales to organic farming causes around the globe.