Yenra Future News

Bill GatesBill Gates CES Address keynote speech defends the personal computer's central role in the formation of the digital lifestyle for consumers.
PomegranateNew Product Predictions - things that will be hot in 2004.

Rave Awards - Peter Jackson, David Byrne, Steve Jobs Among Winners of Wired Magazine's recognition of people who are creating the future

Consulting

Commodity Computing - Resurgence Structural Change

Popcorn Report

Dictionary of the Future: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk by Faith Popcorn and Adam Hanft - John Koten, Editor-in-Chief, Worth Magazine: "An imaginative, insightful, and valuable resource for anyone seeking a deeper understanding of our rapidly evolving society and economy." Nelson Aldrich, author of Old Money, Contributing Editor, Paris Review: "It's diverting all right, but with equal portions of wisdom, shrewd insight, and high spirits." Publishers Weekly: "an amusing book for those with a high tolerance for, or appreciation of, chatter about trendiness" Tim Sanders, Director of Yahoo! ValueLab, author of Love is the Killer App: "Their fluid thinking and writing . . . have brought forth a stimulating read and an invaluable roadmap to our tomorrow's world." R.W.B. Lewis, Pulitzer Prize-winner, author of "Dante: A Short Life": "A daring and delightful venture . . . you can't put this dictionary down." USA Today: "hundreds of words, phrases and terms . . . by trend forecaster Faith Popcorn and marketing guru Adam Hanft." Tattered Cover: "an entertaining and eye-opening collection . . . designed to identify the latest trends in our social, cultural, economic, and political arenas."

In Dictionary of the Future, authors Faith Popcorn and Adam Hanft provide a fascinating "speak preview" of the words and terms that capture tomorrow's innovations and forces of change: DNA'd - being bounced from a relationship because your genes don't measure up. Karaoke Managers -- those who get ahead by lip-synching the wisdom of others. Mannies - male nannies, who are growing in numbers. Admirenvy - the common condition of admiring something - or someone -- and being envious at the same time. Pharmacogenomics - the process of creating customized prescription drugs.

Our revved-up world isn't just changing faster than ever before, it's creating new words and new language at breakneck speed. Now, Faith Popcorn, the futurist and trend authority who is known as the Nostradamus of marketing -- and Adam Hanft, author, business strategist and media critic -- have created the first-ever Dictionary of the Future, a thought-provoking, entertaining and richly informative collection of hundreds of new, emerging and just-invented words and terms. While traditional dictionaries wait for language to achieve familiarity, Dictionary of the Future is there first, enabling readers to identify the latest trends across all dimensions of the culture. Turn its pages and you see the future taking shape, word by word, idea by idea. Organized by familiar categories such as the arts, corporate America, education, health and technology --and by provocative rubrics such as "New Behaviors" and "New Structures" -- Dictionary of the Future includes newly-minted language such as: Yogurt Cities -- places with "active cultures" where baby boomers will retire. Chimeraplasty -- molecular messengers that will repair damaged genes. Free-Range Children -- new generation of kids raised without over-programming. Dictionary of the Future is an extraordinary advance look at tomorrow. More than fascinating reading, more than a treat for anyone who loves words, it's filled with valuable insights that can change the way you think about your business, your career, your health and, oh yes, the world.

As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Your Work, Your Investments, Your World by Juan Enriquez - In As the Future Catches You, Juan Enriquez of the Harvard Business School attempts to capture the trajectory of technological progress and understand the forces shaping our social and economic futures. Enriquez argues that February 2, 2001--the date that anyone with Internet access could contemplate the entire human genome--is akin to 1492 and Columbus's discovery of America. Instead of a new continent however, Enriquez sees the alphabet of DNA (A, adenine; T, thymine; C, cytosine; and G, guanine) and predicts that it will be the "dominant language and economic driver of this century." While none of the ideas presented here are entirely new, As the Future Catches You stands out because of Enriquez's ability to view and connect trends--genomics in particular--in a way that just about anyone can understand. Eye-popping typography and graphics coupled with a compact and almost poetic writing style make this thought-provoking book one to savor. Highly recommended