Ball Corporation is launching a new advertising medium that allows beverage can tabs and ends to carry customized messaging. The laser-incised beverage can tab is a solid, colored tab that provides space for a small billboard for brand identity and advertising.
The use of state-of-the-art computer and laser technology provides messaging flexibility, making it possible to engrave letters, numbers, drawings or symbols on the tabs. The tab's technical performance is equal to that of existing tabs.
"Laser-incised tabs provide our customers with brand identification at the moment of consumption," says Bob Tettero of Ball.
Ball is the largest manufacturer of specialty beverage cans in North America, and the exclusive manufacturer of laser-incised tabs for this market under license from CanDO. Laser-incised tabs are a new addition to Ball's current specialty can and promotional tab offerings, which already include a large variety of can sizes and colored tab options.
"Beverage cans are increasingly used in growing, upscale categories such as energy drinks, wine, and wellness beverages, where product differentiation and image are key concerns," says Tettero.
"Because they convey unique messaging in a distinctive and polished way, laser-incised tabs are a perfect fit for categories like these."
Ball Corporation supplies high-quality metal and plastic packaging products for the beverage and food industries.