Actress Rachel Bilson will play the lead role in the company's Spring 2004 national print advertising campaign for Bongo Jeans, Tops, Footwear, Swimwear, Handbags, Eyewear, and Accessories. Rachel may be better known as Summer from Fox's hit show, The O.C.
Commenting on the campaign, Rachel Bilson, stated, "I was an endorsement virgin until Bongo called and I am so excited to be a representative of their line."
Neil Cole, CEO of Candie's, said: "'The O.C.' is the standout show of the season, and Rachel and her character, Summer, both exemplify the Bongo girl. They are strong-minded, independent, and a natural fit."
Commenting on the creative direction of the campaign, Dari Marder, Creative Director, Candie's, Inc., stated, "This is an image campaign positioning Bongo as the leading fashion lifestyle brand for juniors. We shot Rachel in a funky, ethereal setting, juxtaposing an icy, cool background with a hot girl."
The ads feature Bongo Spring '04 products available in department and specialty stores nationwide.
The campaign was shot by famed celebrity photographer, Davis Factor and created by Candie's marketing and creative team.
The ads will break in the March issue of InStyle and continue to run in fashion, entertainment, lifestyle magazines such as Seventeen, YM, Teen Vogue, Teen People and Elle Girl in the March, April and May issues.
Candie's designs and distributes jeans wear under the Bongo brand through its subsidiary Unzipped Apparel.